Harmony
Insurance Advisory Services
Second Look Revenue Leakage Calculator
Estimate how much new business revenue your agency may be allowing to walk out the door when non-bound quote opportunities are not redirected into a Second Look Program.
Agency Lead Flow
Monthly quote opportunities
Total people who request or receive a quote each month across auto, home, renters, and life.
quotes / month
Current bind rate
Percentage of quote opportunities that currently become written policies with the agency's primary carrier.
%
Non-bound leads walking out per month
75
Second Look Eligibility
Second Look eligibility rate
Percentage of non-bound leads that could reasonably be reviewed through a secondary marketplace, brokered carrier, or advisor review.
%
Referral capture rate
Percentage of eligible leads that the agency actually routes into the Second Look Program instead of letting them walk.
%
Second Look referrals captured per month
18
Second Look Conversion
Contact rate
Percentage of referred leads who actually respond, schedule, or complete a second-look conversation.
%
Second Look bind rate
Percentage of contacted second-look leads that become written policies through the secondary channel.
%
Conversations completed per month
12
Estimated Second Look wins per month
3
Revenue Value
Average annual premium per won household
Estimated annual premium for each second-look account. Use blended household premium across auto, renters, home, and life if applicable.
$
/ year
Average commission rate
Estimated first-year commission percentage on written premium.
%
Agency revenue share
Percentage of second-look commission retained by or shared back with the originating agency, depending on the partnership structure.
%
Current Leakage
Monthly quote opportunities
100
Current bound leads
25
Non-bound leads walking out / month
75
Annual premium walking out
With Second Look
Eligible second-look leads / month
30
Referrals captured / month
18
Conversations completed / month
12
Second Look wins / month
3
Second Look wins / year
36
Recovered Opportunity
Annual Recovered Premium Potential
recoverable through Second Look
Gross annual commission created
$6,480
Estimated agency revenue share
Your agency is already creating these opportunities. The question is whether the non-bound portion is being captured or allowed to disappear. You already paid to create the lead — Second Look helps keep more of that opportunity from leaving the building.